Google has increased the price of its affordable Pixel 10a smartphone in the US. The phone, which previously started at $499, is now listed at $599 on Google’s online store.

Google has not officially announced the price increase, but the new price is already visible on its US online store. The change means buyers now have to pay $100 more for the entry-level Pixel 10a.

The Pixel 10a is positioned as one of Google’s more affordable smartphones, making the price increase notable for customers looking for a lower-cost Pixel device.

Google Pixel 10a Gets $100 Price Increase in the US

The Pixel 10a was previously available in the US for $499. Its starting price has now increased to $599. The higher price applies to the base model, while other storage options can cost more.

The price change comes at a time when smartphone manufacturers are facing higher component costs. Other major smartphone brands have also started increasing prices for some of their devices.

Google has not provided an official explanation for the Pixel 10a price increase. However, rising costs across the smartphone supply chain could be one factor behind the decision.

Pixel 11 Series Pricing Unchanged for Now

Google has not increased the prices of the Pixel 11 series so far. However, further price changes cannot be ruled out if component and production costs continue to rise.

The Pixel 10a price increase could therefore be an early sign of broader pricing changes across Google’s smartphone lineup.

For consumers, the higher price makes the Pixel 10a less affordable than before. Buyers who were considering the phone may now have to compare it more closely with other smartphones in the same price range.

For now, the $599 price is confirmed on Google’s US online store, while Google has yet to publicly comment on the change or indicate whether similar increases will affect other markets.